Talent audit for Skilltype v1
Closing product experience gaps to increase conversion
Trial periods are the final step in Skilltype's enterprise activation process. As such, it plays a critical role in converting library organization leaders into paying customers.
However, despite investing significant time and effort during this period, working closely with prospects, Skilltype continues to struggle winning new enterprise customers. Often, deals are lost after months of engagement.
We learned that Library Leaders felt let down by Skilltype's core functionality: insights that allow them to manage talent, and create effective employee training plans to achieve their strategic goals.
Using pre-existing datapoints, we created a new form of insight that provide library leaders with meaningful and actionable insights at every step of their journey—cutting most of the unnecessary tech hurdles they originally had to go through.
Three months after launch, we observed massive improvements in our target areas. Despite its simplicity, Talent Audit was a turning point for Skilltype—marking the start of a clear and accelerated upward trajectory. The momentum we gained through Talent Audit eventually led to our first statewide deal and a successful seed funding round.
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